Module 1: Introduction to SEO

• Understanding search engine algorithms
• Key factors affecting SEO rankings
• The role of SEO in digital marketing strategies

Module 2: Keyword Research and Optimization

• Identifying relevant keywords for your audience
• Tools for effective keyword research
• On-page SEO: optimizing titles, meta descriptions, and headings

Module 3: Technical SEO Basics

• Improving site speed and mobile responsiveness
• URL structures and site architecture
• Optimizing for crawlability and indexability

Module 4: Creating SEO-Friendly Content

• Writing for both users and search engines
• Incorporating keywords naturally into content
• The importance of quality, long-form content in rankings

Module 5: Link Building and Off-Page SEO

• Strategies for acquiring high-quality backlinks
• Building relationships with influencers and authoritative sites
• Managing and tracking backlinks for long-term SEO success

Module 6: Content Marketing and SEO Integration

• Aligning content with SEO goals
• Developing a content calendar for consistent output
• Measuring content performance with analytics