Module 1: Introduction to Meta & Google Ads

• Overview of advertising on Meta (Facebook, Instagram) and Google
• Understanding the ad ecosystem and key differences between platforms
• Setting advertising goals aligned with your business objectives

Module 2: Audience Targeting and Segmentation

• Advanced audience targeting techniques on Meta and Google
• Retargeting strategies to capture high-intent users
• Using customer data and lookalike audiences to reach new prospects

Module 3: Crafting High-Performance Ads

• Creating compelling ad copy and visuals for Meta and Google
• Best practices for different ad formats (search, display, video, etc.)
• A/B testing strategies to improve ad performance and conversion rates

Module 4: Campaign Setup and Optimization

• Setting up campaigns from scratch on Meta Ads Manager and Google Ads
• Optimizing campaigns for better ROI: bids, budgets, and targeting tweaks
• Conversion tracking and key performance indicators (KPIs)

Module 5: Analytics and Reporting

• Interpreting campaign data to measure success
• Using Google Analytics and Meta’s insights to track performance
• Adjusting campaigns based on real-time data to maximize results

Module 6: Scaling and Budget Management

• Scaling ad campaigns while maintaining performance
• Managing budgets effectively across platforms
• Identifying growth opportunities and improving ad efficiency