Module 1: Introduction to Google Analytics

• Setting up and navigating Google Analytics
• Understanding the dashboard and basic reports
• Key terms and metrics: sessions, users, bounce rate, and more

Module 2: Tracking User Behavior and Traffic Sources

• Analyzing how users interact with your site
• Understanding traffic channels: organic, direct, referral, and paid
• Tracking user journeys and identifying high-traffic pages

Module 3: Conversion Tracking and Goal Setting

• Setting up goals and conversions in Google Analytics
• Measuring and optimizing conversion rates
• Tracking e-commerce metrics: sales, revenue, and transactions

Module 4: Advanced Segmentation and Audience Insights

• Creating custom segments for deeper audience analysis
• Understanding demographics, interests, and behavior of visitors
• Identifying and targeting high-value user segments

Module 5: Analyzing Campaign Performance

• Measuring the success of marketing campaigns (email, social, paid ads)
• UTM parameters for tracking campaign-specific data
• Adjusting marketing strategies based on analytics insights

Module 6: Reporting and Data Visualization

• Creating custom reports and dashboards
• Visualizing data for easy interpretation and decision-making
• Sharing insights with stakeholders for strategic improvements