Module 1: Introduction to E-commerce

• Understanding the e-commerce landscape
• Different types of e-commerce business models (B2B, B2C, D2C)
• Key platforms for building an online store (Shopify, WooCommerce, etc.)

Module 2: Setting Up Your E-commerce Store

• Choosing the right platform and features for your business
• Designing a user-friendly and conversion-optimized website
• Payment gateways, shipping, and order fulfillment

Module 3: Product Selection and Inventory Management

• Strategies for sourcing and selecting winning products
• Managing inventory efficiently to avoid stockouts or overstock
• Tools for automating inventory and order management

Module 4: Driving Traffic to Your Store

• Organic traffic: SEO, content marketing, and social media
• Paid advertising: Google Ads, Meta Ads, and retargeting
• Influencer and affiliate marketing to grow your reach

Module 5: Optimizing for Conversions

• Designing product pages that convert visitors into customers
• Best practices for checkout processes to reduce cart abandonment
• A/B testing for continuous optimization

Module 6: Customer Retention and Growth Strategies

• Building loyalty programs and nurturing repeat customers
• Email marketing strategies for upselling and cross-selling
• Scaling your e-commerce store for long-term success